For responsible and age-appropriate use of smartphones and apps by children and teenagers.

Our association connects parents across Switzerland who want to give their children a longer childhood by delaying the use of personal devices. Because smartphone ownership is a collective problem, we address it with collective action: In our voluntary Parent Pact, we agree to wait until at least age 14 for a child's first smartphone and at least age 16 for personal social media accounts. Not against technology, but for childhood.

Supporters

Saying NO to a child's first smartphone saves you much more stress in the long run than saying YES does in the short term!

Ben Fischer
Qualified Social Pedagogue and founder of the parent group for media education; www.kidstipp.com, www.kinder-digital-club.com

A smartphone is not conducive to a developing brain.

Dr. Barbara Studer
Neuroscientist, CEO Hirncoach

Children don't learn about the world through a screen, but by using all of their senses.

Christa Rigozzi
Moderator and entrepreneur, photo by @ko_photography.ch

Almost all children in grades 3 to 6 who own a smartphone have seen something online so disturbing that it kept them awake at night.

Daniel Wolff
Media educator and author of "Allein mit dem Handy"

In the press

Smartphones were not designed for children

...and yet smartphones have changed childhood

Instead of growing up slowly, children are being pulled into a digital world designed to get them addicted. The impact on their development, mental health, and relationships is profound.

Later rather than sooner

Later rather than sooner

But how exactly? With the following core principles:

Classic black and white soccer ball with pentagon and hexagon panels.
basic mobile phones instead of smartphones at a young age
No personal social media accounts as young teenagers
shared access to the internet, class chats, etc. via family devices
intentionally making more time for offline experiences
Our goal

Taking action together

What kind of childhood do we want for our children? We help you start a conversation with other parents to find solutions that work for you. The parental pact connects like-minded people within your child's school. We are stronger together.

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Parental pacts signed

Facts & Resources

Research & Support

Scientific studies, voices from supporters, parents, and children

Resources

Multilingual flyers, presentations, a glossary, smartphone alternatives, and a media library

Q&A

Q&A on smartphone usage, the parental pact, our movement, and social media and AI

Voices from parents

Our oldest son is almost 15 and doesn't have his own smartphone. And he's doing just fine :)
Dolors und Hendrik
Dolors und Hendrik
Canton of Bern
Until it is proven that these devices are harmless, young people should learn their social skills from their parents and those around them.
Heidi
Heidi
Canton of Bern
In general, I don't want my children spending long periods of time in front of the TV or computer.
Mark Zuckerberg
Mark Zuckerberg
Founder of Meta
I didn't allow my three children to have their own smartphones or computers until they were 14.
Bill Gates
Bill Gates
Founder of Microsoft
When you give a child a smartphone, you are also handing them responsibility for a list of dangers that grows every single day.
David
David
Canton of Grisons
We are facing a collective action dilemma. The Parents' Pact is the solution and the way forward!
Gian
Gian
Canton of Bern
Support us

Get involved too!

Sign the
parent pact

By signing the voluntary parent pact, you are taking a stand—and joining a growing community of families who choose not to give their children their own smartphones.

Join community

Within these WhatsApp communities (yes, we are aware of the irony), you can learn more about the topic, find like-minded people in your canton, and exchange ideas.

Newsletter

Learn about our association's activities and receive content on the topic 4-6 times a year.

Membership

With your annual membership, you give children freedom instead of filters and humanity instead of manipulation. You become part of a growing community that supports one another and raises awareness in their environment.

Donate

Your donation supports our work: Every contribution counts. Thank you so much!

Spenden QR Code Twint für Smartphone freie Kindheit Schweiz

Via Twint (fees apply) or via e-banking (fee-free): Hypothekarbank Lenzburg, CH17 0830 7000 6708 2130 6

Good to know: As a non-profit association, we are tax-exempt and can issue donation receipts.

From computers to AI: A history in generations

1981

Computer

from 1965

Generation X

1991

World Wide Web

from 1981

Millennials/Gen Y

2004

Facebook

from 1997

Generation Z

2007

Smartphone

2009

WhatsApp

2010

Instagram

∽ from 2010

Generation Alpha

2016

TikTok

2022

AI

from 2025

Generation Beta