Parents' Pact

By signing the voluntary parents' pact, you are taking an important step toward a smartphone-free environment for your child. You are sending a clear signal that you are part of a growing community of families who consciously choose to protect their children by committing to:

to wait until their child is at least 14 years old before they receive their own smartphone

and/or

to wait until their child is at least 16 years old before allowing them to create their own social media accounts.

Signing the voluntary pact takes less than a minute. The more parents who join, the stronger the nationwide signal for our children's well-being becomes. The pact is not a statement against technology, but against the early use of personal devices by children and teenagers.

Resources

Downloads

Flyers for parents, presentations for parent councils, template letters for schools, and more.
This section of the website is regularly updated and expanded in several languages.

Order materials

Flyers & stickers for you and your community

The shop will be expanded and further translated over the coming months.

One bundle contains:

✻ 15 flyers "The Association" (German, reverse side French)
✻ 15 flyers "Parental Pact" (German, reverse side French)
✻ 15 flyers "Addictive Substances" (German, reverse side French)
✻ 2 large logo stickers (German)
✻ 3 small logo stickers (German)

1 bundle at cost price = CHF 10.–  |   at patron price = CHF 20.–
2 bundles at cost price = CHF 15.–  |   at patron price = CHF 30.–

As a small association with a lot of passion and a limited budget, we use these contributions to fund the further development of our offerings. If the amount doesn't work for you right now, just get in touch and we will find a solution. If you would like to order more or different materials, please contact us as well.

The Twint code will appear when you click on "Place order".

Thank you. Please pay the outstanding amount via Twint
Spenden QR Code Twint für Smartphone freie Kindheit Schweiz
Or via e-banking:
Hypothekarbank Lenzburg,
CH17 0830 7000 6708 2130 6
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Flyer SfKS
Knowledge

Glossary

Slot Machine Effect / Variable Reward Schedule

Tristan Harris, a former Google ethicist, describes the smartphone as a slot machine: you swipe down on the feed and never know what’s coming next—it is precisely this unpredictability that keeps you addicted. Variable reward schedules are well-known in behavioral psychology (behaviorism, see below) and are considered the most effective principle for conditioning behavior.

Behaviorism

Much of what tech companies exploit is based on the behavioral theory of B. F. Skinner. According to Skinner’s behaviorism, behavior is primarily learned through its consequences. Actions that are rewarded occur more frequently (reinforcement), while behavior without reward or with negative consequences becomes less frequent. Internal thoughts or feelings play a secondary role—what is decisive is how environmental stimuli shape behavior. Smartphones and social media use this principle of reinforcement in a targeted way: every new app notification, every push, and every like can act as an unpredictable reward, reinforcing constant checking and usage habits. Skinner tested this on rats and pigeons (The Skinner Box, Operant Conditioning Chamber)

Dopamine Loop / Dopamine Hijacking

Every like, every new message, and every short video triggers a small release of dopamine in the brain—drawing the reward system into an endless cycle of stimulus and craving. For children whose brains are still developing, this "hijacking" of the reward system can leave particularly deep marks.

Dark patterns / Deceptive Patterns

Also known as deceptive or dark patterns, these are manipulative software design patterns on websites and in apps. They trick users into behaviors they didn't intend—such as signing up for unwanted subscriptions, sharing data, or making purchases. Depending on the jurisdiction, some dark patterns are legally prohibited to protect consumers.

Fragmentation instead of flow / Attention Fragmentation

Much like Skinner’s theories, smartphones and apps train the brain to crave "quick rewards," disrupting natural concentration and development. Constant notifications and rapid switching between apps fragment attention into ever-smaller pieces. Children who grow up with this pattern find it increasingly difficult to focus on and complete longer tasks. Mindful usage means recognizing this effect and giving our children uninterrupted, undistracted time.

Technoference

Describes how smartphones disrupt real-life interactions—such as when parents keep checking their phones while playing with their child. Studies show that even short, repeated interruptions can affect the bonding process and language development in young children.

Popcorn Brain

Our brains—especially those of growing children—can become accustomed to constant, rapid stimuli, like popcorn popping continuously in the microwave. Smartphones provide constant notifications, likes, or new content, which means children and teenagers have shorter attention spans and only expect quick rewards. This is how the brain gets used to avoiding "slow thinking."

Brain Rot

Brain rot describes the state in which the brain is overstimulated by constant digital stimuli and endless scrolling, causing concentration, creativity, and deep thinking to decline sharply.

Algorithm

In theory, an algorithm is a precise, step-by-step set of instructions for solving a problem or performing a task. The same inputs always lead to the same result. Because every person has their own perspective on a topic, journalists, for example, have the task of making these different perspectives visible and highlighting various points of view. Digital algorithms do not do this; they only reinforce the perspective that someone prefers. Social media uses algorithms to prioritize content based on user behavior. The companies do not disclose how their algorithms work. 

Infinite Scroll

Feeds used to end at the bottom of the page. Today, you scroll endlessly. "There is always something new that gives you a dopamine hit that you react to, and there is an infinite amount of it," said Arturo Béjar, a whistleblower who worked in online child safety at Meta until 2021. "The promise of these platforms is that there is always something interesting and rewarding, and it never ends." Internal documents that surfaced during a US trial in the spring of 2026 showed that other Meta employees were concerned about signs of increasing "reward tolerance" among users. In an email conversation from 2020, someone wrote about Instagram: "Oh my god, guys, Instagram is like a drug." A colleague replied: "Haha, I mean, all social media. We are basically the dealers."

FOMO, Fear of Missing Out

The fear of missing out. Notifications and likes are other components of the social media apparatus that get people, especially children, hooked. Mark Griffith, professor emeritus of behavioral addiction at Nottingham Trent University, stated that winning a competition for likes is "a rewarding thing that gives you a little moment of happiness."

hirncoach masterclass

We recommend

Empowering teenagers instead of arguing

Understanding the brain, mental health, and the influence of digital media

The Hirncoach neuroscience masterclass combines scientific understanding with practical everyday application. It consists of three core modules and additional optional advanced modules.

Support us

Get involved too!

Sign the
parent pact

By signing the voluntary parent pact, you are taking a stand—and joining a growing community of families who choose not to give their children their own smartphones.

Join community

Within these WhatsApp communities (yes, we are aware of the irony), you can learn more about the topic, find like-minded people in your canton, and exchange ideas.

Newsletter

Learn about our association's activities and receive content on the topic 4-6 times a year.

Membership

With your annual membership, you give children freedom instead of filters and humanity instead of manipulation. You become part of a growing community that supports one another and raises awareness in their environment.

Donate

Your donation supports our work: Every contribution counts. Thank you so much!

Spenden QR Code Twint für Smartphone freie Kindheit Schweiz

Via Twint (fees apply) or via e-banking (fee-free): Hypothekarbank Lenzburg, CH17 0830 7000 6708 2130 6

Good to know: As a non-profit association, we are tax-exempt and can issue donation receipts.

From computers to AI: A history in generations

1981

Computer

from 1965

Generation X

1991

World Wide Web

from 1981

Millennials/Gen Y

2004

Facebook

from 1997

Generation Z

2007

Smartphone

2009

WhatsApp

2010

Instagram

∽ from 2010

Generation Alpha

2016

TikTok

2022

AI

from 2025

Generation Beta