Problem

Tech companies are investing billions to make apps and devices as addictive as possible. For children, whose brains are still developing, this can be particularly devastating. 

Health risks

In direct comparison, 12-year-olds who own a smartphone have a significantly higher risk of depression (+30%), obesity (+40%), and sleep deprivation (+60%) than their peers who do not.

Eine 3D Illustration eines roten Auges.

Reduced ability to concentrate

After a single distraction from a smartphone, it can take up to 23 minutes to regain focus. On average, teenagers receive 237 notifications a day. 

Addictive potential

Smartphone apps are designed for addictive potential: Swipe, reward, repeat. Constant dopamine hits make them similar to a drug. "Maximum engagement" through as much screen time as possible is the underlying business model. Unfortunately, this comes at the expense of our children.

Reduced self-esteem

"We found that children and adolescents are constantly exposed to comparisons with people they perceive as socially superior—for example, those they find more attractive or who seem wealthier, more popular, and happier to them."

"If something is a tool, it just sits there, waiting patiently. If something is not a tool, it demands things from you. It seduces you. It manipulates you. It wants your attention."

Tristan Harris
Tristan Harris
Center for Humane Technology, from The Social Dilemma

Later rather than sooner

Smartphones are the gateway to social media and the Wild West of the internet. When children don't have a device in their pocket 24/7, we give them a great sense of freedom. The longer we wait to give our children a smartphone, the more time they have to grow, develop, and learn—far away from addictive algorithms and the constant comparisons on social media. 

Eine 3D Illustration eines Smartphones.

"Old-fashioned" phone until at least 14

A phone is enough to stay reachable. It doesn't have to be a smartphone. 

Eine 3D Illustration des Instagram Logos auf pinkem viereckigen Hintergrund.

Personal social media accounts from age 16 at the earliest

Social comparison in real life can be difficult enough; there is no need for a global comparison with "content creators" and their filters.

Eine 3D Illustration eines gelben Computers mit einem Icon einer Familie drauf. Es ist ein geteilter Familiencomputer.

Internet and chat access via a shared computer.

Discovering media literacy together.

More offline experiences, less online distraction

Not having their own smartphone is not a punishment for children, but a gift. A gift of time, attention, and space to develop social rules, empathy, conflict resolution, intimacy, boundaries, trust, and relationships—a gift of childhood.

Q&A

Our Frequently Asked Questions help raise awareness of this topic among parents, teachers, schools, policymakers, youth organizations, and clubs.

Can children self-regulate with a smartphone? If so, at what age?

No, because developing and maturing brains are more vulnerable ("all gas and no brake"). For instance, the prefrontal cortex in the brain is not fully developed in men until age 25, and about two years earlier in women. Smartphones at 25 is, of course, unrealistic. But we want to help our children learn how to use these devices healthily while their "brakes" are not yet fully developed.

Paradox

For other people's children—but not their own

Many developers keep the technologies they invented away from their own children. No one makes money when children play outside, argue and make up, or grow together. The business model for apps is based on "maximum engagement"—that is, keeping users online as long as possible to maximize profit.

Steve-Jobs

"We don't allow iPads in the house. We think it's too dangerous for the children."

Steve Jobs

Founder of Apple

Mark-Zuckerberg

"In general, I don't want my children spending a lot of time in front of the TV or computer."

Mark Zuckerberg

Founder of Meta

Evan-Spiegel

Limits his (then) seven-year-old son's media use to 90 minutes per week—compared to the average American teenager, who spends nearly nine hours a day in front of screens.

Evan Spiegel

CEO of Snap Inc. (Snapchat)

Chamath-Palihapitiya

He feels "tremendous guilt" for helping to build Facebook. His own children "aren't allowed to use this crap."

Chamath Palihapitiya

Former Facebook Vice President of Growth, now an activist.

Sean-Parker

"God only knows what it’s doing to our children’s brains."

Sean Parker

First President of Facebook, 2017

Bill Gates

"I didn't allow my three children to have their own smartphones or computers until they were 14."

Bill Gates

Founder of Microsoft

In 2018, he stated that his then eleven-year-old son did not own a smartphone.

Sundar Pichai

CEO of Google

Sarah-Wynn-Williams

"Facebook used a range of features specifically tailored to the weaknesses of young users, exploiting their risks and harmful nature while obscuring the dangers of these features. Every lever was pulled to increase user engagement and addiction."

Sarah Wynn-Williams

Whistleblower (“Careless People”)

Athena-Chavarria

"I am convinced that the devil lives in our smartphones and is harming our children." She did not allow her children to have smartphones until they reached high school.

Athena Chavarria

Former Executive Assistant at Facebook

Support us

Get involved too!

Sign the
parent pact

By signing the voluntary parent pact, you are taking a stand—and joining a growing community of families who choose not to give their children their own smartphones.

Join community

Within these WhatsApp communities (yes, we are aware of the irony), you can learn more about the topic, find like-minded people in your canton, and exchange ideas.

Newsletter

Learn about our association's activities and receive content on the topic 4-6 times a year.

Membership

With your annual membership, you give children freedom instead of filters and humanity instead of manipulation. You become part of a growing community that supports one another and raises awareness in their environment.

Donate

Your donation supports our work: Every contribution counts. Thank you so much!

Spenden QR Code Twint für Smartphone freie Kindheit Schweiz

Via Twint (fees apply) or via e-banking (fee-free): Hypothekarbank Lenzburg, CH17 0830 7000 6708 2130 6

Good to know: As a non-profit association, we are tax-exempt and can issue donation receipts.

From computers to AI: A history in generations

1981

Computer

from 1965

Generation X

1991

World Wide Web

from 1981

Millennials/Gen Y

2004

Facebook

from 1997

Generation Z

2007

Smartphone

2009

WhatsApp

2010

Instagram

∽ from 2010

Generation Alpha

2016

TikTok

2022

AI

from 2025

Generation Beta